Exhibitor Information

Exhibitor Registration OPENS April 19, 2021

Exhibitor Registration Deadline:  May 20, 2021

Next Michigan Shoe Market:

Sunday, August 8 | 9 - 6
Monday, August 9 | 9 - 5 
Exhibitor Set Up Day - Saturday, August 7 after 4 PM
Market Held at :
Embassy Suites TROY
850 Tower Drive, Troy, MI  48098
​Michigan Shoe Market Office
Market Director:  Jana Skaglin
Phone Number:  (248) 661-4590
Fax Number:  (248) 468-1477
Michigan Shoe Market Office Address:  24580 Naples Drive Novi, MI  48374 (please note this is office address only - Market Held at Embassy Suites Livonia


Registration Deadline:  May 20, 2021

Advertising Copy Deadline: May 27, 2021

All Exhibit Space is First Come First Served.

Conduct: MSTC (Michigan Shoe Travelers Club) and the Michigan Shoe Market is committed to creating a workplace free of unlawful harassment. This includes harassment based on race, color, sex, sexual orientation, religion, national origin, ancestry, citizenship status, age, disability, marital status, military status, unfavorable discharge from military service, or any other basis prohibited under the law.  MSTC is committed to a work environment in which all individuals are treated with respect and dignity.  Each individual has the right to work in a professional and ethical atmosphere that promotes equal employment opportunities and prohibits any form of harassment.  

Breakdown of All Exhibit Fees can be found here:  

General Information:  We offer one type of exhibit spaces:  EXHIBIT ROOMS.  The Exhibit Rooms are located on the 2nd, 3rd, and 4th floors of the Hotel.  

Room Exhibitors:  Room Exhibitors utilize the front suite to display their goods and the back suite as a sleeping area.  At Market registration, your Michigan Shoe Market Show fees are payable by credit card or check at the conclusion of online registration.  In addition to Market fees, you will be responsible for your room fees of $112 plus taxes with a three day minimum (Saturday, Sunday and Monday).  Once the Michigan Shoe Market received your Market registration, you will be sent via email a link to make your Embassy Suites Troy room reservation.  Your room assignment will be emailed to you one month before the Market.  Exhibit rooms will be available for set-up after 4 PM on Saturday.  All exhibit rooms must remain open until 5 PM on Monday.  Check out time is Noon on Tuesday.  Late registrants will not be listed in the Market Directory.  Tables and other equipment ordered during registraiton will be waiting for you in your exhibit area.  Cloths ordered need to be picked up from the MSM registration desk on set-up day.  Detailed exhibitor pricing can be found here:  Exhibitor Fees Breakdown  

Lighting:  We are now required by the hotel to utilize only LED lighting.  Any spot lights, bulbs, etc ( all lighting) you bring for use at the Market must be LED only.  This will be strictly enforced.

Cancellation Information:  All exhibitors, will be able to cancel without penalty until May 27, 2021.  

Door Sign / Window Display: Most rooms will feature a 5 foot by 5 foot clear display window.  All room exhibitors will have a magnetic ID sign (complimentary) waiting for them on their exhibit room doorpost at the Market.  This magnetic doorsign will include their line listings and salesmen information provided by the exhiitor at MSM registration.  Absolutely no other types of signage or products may appear outside of your exhibit room during the Market, except as listed above.

Set-Up and Breakdown:  Set up day is Saturday.  Exhibit Room exhibitors may check in to the Hotel and begin set up after 4 PM on Saturday.  The regular room rate applies for the Saturday - Monday nights of the stay.  Rooms and Booth must remain set up until 5 PM on Monday.  Breaking down early, without priot consent from MSM Director will result in a $150 fee.         

Shipping & Receiving:  In the event any packages need to be shipped to the hotel prior to event, please clearly label as follows:
Embassy Suites by Hilton Troy
850 Tower Drive
Troy, MI 48098
Hold For: Name of Guest, Name of Conference, Dates of Conference

Authorized packages or shipments will be accepted no more than (2) days prior to the function date. Receiving, handling and shipping charges are as follows:
Packages less than 10lbs, $2.00 per box or envelope
Packages 10lbs to 35lbs, $5.00 per box, package, container, etc.
Packages 35lbs to 50lbs, $10.00 per box, package, container, etc.
Packages 50lbs or higher will be charged $15.00 per box package, container, etc. plus $1.00 per lb above and beyond with no maximum weight fee. Hotel is not equipped with the ability to move full pallets and if item is shipped on a pallet, the sending party should procure services to remove items and deliver to designated area within hotel. No COD packages will be accepted. The hotel policies on safe package handling are based on advice from the United States Postal Service (USPS) and the federal Centers for Disease Control and Prevention (CDC). Exhibitors must call carrier to schedule a pick up from hotel and pick up must be made within one business day or groups departure or subject to charge.

Exhibit Room Exhibitors:  At registration, you will be responsible for your Michigan Shoe Market Show fees.  These fees are payable upon checkout at registration (by credit card or check).  In addition to Market fees, all exhibitors (room and booth exhibitors will be responsible for your room fees of $112 per day plus tax, with a three night (Saturday, Sunday and Monday for regular hotel rooms - Executive Suites are $179/night).  After MSM registration, you will be emailed a link to make your Embassy Suties by Hilton Hotel Troy Room Registraion.  Your room number assignment will be emailed to you one month prior to the Market.  If Friday arrival is desired, please contact the Michigan Shoe Market office (248) 661-4590 IN ADVANCE.  All exhibit rooms must remain open until 5 PM on Monday.  Check out time is 11 AM on Tuesday.     

Booth Exhibitors:  At registration you will be responsible for your Michigan Shoe Market Booth fee (which includes Show Fee, Tables, Tablecloths, Chairs, Electricity, ID Sign and wastebasket. Booths are limited in supply and often sell out quickly.  Booth exhibitors are also responsible for making a mandatory three night Embassy Suites by Hilton Hotel Troy reservation - sleeping rooms are $112/night for the Sat, Sun, Monday reservation. After MSM registration, you will be emailed a link to make your Embassy Suites by Hilton Hotel Troy reservation.  Your registration is complete upon receipt and payment of the MSM registration and fees and the Michigan Shoe Market's receiving notification that the Embassy Suites by Hilton Hotel Troy has received your hotel reservation.  All booths must remain open until 5 PM on Monday.  Hotel check out time is 11 AM on Tuesday.

Furniture:  When you register you will be asked to pick a floor plan (A or B) for your Hotel Room.  Plan A is complimentary means that NO hotel furniture will be moved prior to your arrival.  At the end of your hotel stay all furniture MUST be returned to its origianl placement.  If any furniture has not been returned to its original placement (as it was when you arrived) you will be assigned a fine of $250 (or higher to match any damage that occured) on your credit card attached to the hotel reservation.  Plan B has a one time Market fee of $30 (that will appear on your Hotel Bill).  Plan B includes the following:  the large upholstered chair will be completely removed from the Hotel room, and the desk, sofa table and small chair will be moved to the back hotel room.  In Plan B the furniture will be removed and repositioned upon your arrival, and you are responsible only for damages that occured by any furniture not moved by Hotel staff.  We HIGHLY recommend Plan B if you need furniture moved, as the penalty fee for moving furniture yourself is stiff.  The Hotel owners are understandably concerned about protecting their investment.  The ability of our organization to utilize these facilities rests on our diligence in keeping their furniture and rooms in pristine condition.  The Hotel insists that any furniture (other than folding display tables) needs to be moved solely by Hotel personnel.  ITherefore each exhibitor is PROHIBITED from moving any furniture (except for folding display tables delivered to your room), or attach anything to any wall, lampshade, artwork, etc.  A fine of $250 will be assessed by the Hotel to any offending exhibitor if these conditions are not met.  If damages total more than $250, you will be fined a fee in the amount equal to damages.  Please be careful when setting up displays.  Nothing may be attached to the walls. Upon check-in you will also be required to sign a form which indicates that you will be held responsible for any room/furniture damages.

Name Badges:  Please wear your Name Badge on all Market days.

Michigan Shoe Market Registration:  Please pick up your name badge and other Market Information at the Michigan Shoe Market Registration Desk (located in the atrium) on Saturday before 6 PM or Sunday before 8:00 AM. 

Maid Service:  Maid service will be on the floors beginning at 7 AM on Sunday and Monday mornings.  A lottery cleaning time assignment will be given to you as you check into the hotel with your time frame.  The maids will not return to your room if you do not let them in at that time.  

Retailer's Lunches:  Traditionally on each Market day, (Noon - 2 PM) a complimentary luncheon is provided in the restaurant area for the Retailers.  This is for retailers only, exhibitors are strictly prohibited so that retailers have time to enjoy their lunch without any exhibitor presence.  Exhibitors will be able to preorder from lunch entree, and these lunches will be delivered to their exhibit rooms.

Salesmen's Dinner:  Traditionally a complimentary Salesmen's Dinner is held on the Exhibitor More in evening at our Markets.   Please reserve your spot during registration.  There will be a $15 charge for each guest ( your mate, company executive).  This is not a retailer event.  A brief meeting will follow, and a room lottery is held where 3 rooms will be raffled off as a free room for your 3 night stay!  Cocktails are served at 6 pm and Dinner is at 6:30 PM.  Salesmen's Dinner held in Hotel restaurant area in February and in party tent in parking lot in August.  More details to follow regarding Food Service as we approach the January 2021 Michigan Shoe Market.

Complimentary Cocktail Reception:  For Retailers and Exhibitors held at 6 PM on First Market Day of our Markets.  Reception held in Hotel Restaurant area in February and outside near the Pool Patio area in August.  More details to follow regarding the August 2021 Market and Food and Beverage Service

Advertising:  Advertisements may be purchased.  All advertisements are full color and will appear in the Market Directory (mailed to over 600 Midwest Retail Stores two weeks prior to the Market) and on the MSM website (where the retailers register online for the Market) for 6 months and on MSM social media.  Advertisements are available in full page and half page sizes and can be purchased during registration or on the MSM website under the Exhibitor - Purchase Advertising tab.  Advertising copy deadline is the same as Exhibitor Registration Deadline for each Market.  Please contact our office if additional information is needed.

If you need any additional information, please free to contact us at the Michigan Shoe Market. 
(248) 661-4590 - phone   (248) 468-1477- fax   CLICK HERE to Email Us

We welcome your questions and comments!